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The West Winds Gin launch The Broadside 2.0

02-Jun-2015

 The West Winds Gin launch The Broadside 2.0

We'd like to blame someone in the marketing department for the awkward label created last year for the launch of our Navy Strength Gin, The Broadside. Sadly, we don't actually have a marketing department per se at The West Winds – there is just the four of us and we have tended to rely on our charm and winning smiles to get us through. No longer! We got serious and recruited young gun designer, Lauren Bonkowski , to build this years model which we love, a lot...

On to the Gin – The West Winds Gin “The Broadside” Navy Strength. Considering the original navy strength ratings related to rum, Gin's lighter version has certainly come into it's own recently. We all know the story behind the term Navy Strength–at 57% ABV (114 proof) a Gin's water content is sufficiently low that it can safely be spilled on a ship’s gunpowder stocks and they will still burn but what does it mean from the consumers' point of view? In essence, The Broadside shows intensified botanical tones and lifted citrus notes and is a perfect example of what high proof spirits can offer.

Named after one of the most brazen and aggressive tactics in naval history, where warships released a close range barrage of firepower from every gun along one side of the hull, The West Winds Gin “The Broadside” was made using the beguiling and distinctive sea parsley and seasoned with Margaret River sea salt. We may well have created the world’s first salty gin and certainly the first using seawater. Utilising umami and mouth feel taste sensations, we reckon it’s up there with salty caramel and is the churros of drinking.
Its as bold and brutish as the maneuver. We're not firing single shots here, and nor should you.

Originally launched to celebrate World Gin Day and subsequently recognised with a Double Gold medal at the 2014 New York World Wine & Spirits Competition, The Broadside joins its siblings The Sabre and The Cutlass as a staple of our distillery.
As for drinks ideas, we say keep it simple...sip it straight up on a cold winters evening, appreciate its “full-on” flavour in a dry Martini with a grapefruit twist or treat yourself to an explosive G&T with a slice of lemon.

It will hit store shelves and the nations finest house's of libation from June 1, 2015 and, needless to say, if it ain't at your local, demand it...nicely of course...

About The West Winds Gin: Hailing from Margaret River and using the pristine rain water gathered there, The West Winds Gin has blazed a path across the world for Australian gin with stockists now in countries such as Canada, Hong Kong, France, UK and Andorra. The West Winds Gins are gin lovers gins, set apart by utilising native botanicals like wattle seed and bush tomato and the pristine waters of Margaret River in Western Australia. The West Winds name is a tribute to the ocean breezes used for centuries by sailors to cross the Indian Ocean from South Africa to the west coast of Australia and beyond in a search for the riches of the new world. Inspired by seafarers, distilled by craftsmen, The West Winds Gins are “Damn Fine Gins, from Australia.”

www.thewestwindsgin.com CONTACT : [email protected]
 

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